Imagine a black shoe with black laces.

Clean. Reduced. Correct.
It neither offends nor stands out.

Now replace the laces with red ones.

You have changed almost nothing. Maybe one percent of the shoe.
Yet perception shifts immediately.

The same shoe suddenly has character, presence, recognition.

Most companies are black shoes with black laces.

Solid. Often well built but fail to define their core value to get remembered and recognized.

Growth rarely fails because of capability; it fails because of not being seen or understood.